Details
- Built a blog within the website using the WordPress API
- Switched to GraphQL via a plugin to resolve over-fetching issues with the WordPress REST API
- Configured redirects from legacy WordPress blog URLs using regex to parse paths and route to the correct pages
- SEO improvements
- Implemented Server Side Rendering and assigned unique slug URLs to each content item
- Applied non-www redirection, dynamic Sitemap.xml generation, meta data management, heading tag structure, alt text, and anchor tag navigation
- Organic traffic grew 25.6% over 8 months, surpassing a key competitor
Jin-kyeong Song | Frontend Developer