shape

Blog Development &
Search Engine Optimization

Description

Built the official Codestates blog.
Integrated data from an existing WordPress blog via API

Tech Stack

  • React.js
  • Next.js
  • typescript
  • Styled-components

Team

5 (PM 1, PD 1, FE 1, Marketer 2)

Period

2022.07 ~ 2022.09

Details

  1. Built a blog within the website using the WordPress API
    • Switched to GraphQL via a plugin to resolve over-fetching issues with the WordPress REST API
    • Configured redirects from legacy WordPress blog URLs using regex to parse paths and route to the correct pages
  2. SEO improvements
    • Implemented Server Side Rendering and assigned unique slug URLs to each content item
    • Applied non-www redirection, dynamic Sitemap.xml generation, meta data management, heading tag structure, alt text, and anchor tag navigation
    • Organic traffic grew 25.6% over 8 months, surpassing a key competitor
Jin-kyeong Song | Frontend Developer